Magazine B Issue No.35 HELVETICA

Helvetica was born in 1957 at the Haas Type Foundry in Münchenstein, Switzerland. Created as a typeface faithful to function rather than ornamentation, reflecting the practicality demanded by society throughout the 1950s, it is widely used from public design in its home country to the digital interfaces of Apple products today. Based on this symbolism, Helvetica is recognized as more than just a typeface; it is recognized as a design icon and a brand.

Published in 2015

124 pages / Paperback