Magazine B Issue No.46 PANTONE

Pantone, founded by chemist Lawrence Herbert after acquiring a small printing company in New Jersey, USA, has been setting color standards for industry professionals worldwide since 1963 by introducing the 'Pantone Matching System (PMS),' which assigns numbers to colors to ensure everyone achieves the same color results. Born in the printing field, Pantone now extends beyond the graphics industry to encompass various other sectors, proving that color can also be a brand.

Published in 2016

128 pages / Paperback