Reading Popular Culture

Discover the forces that shape the Filipino mind. Reading Popular Culture brings together 14 groundbreaking essays from leading scholars to analyze the heartbeat of Philippine mass media.

From the enduring grip of komiks and melodramas to the political power of radio commentaries and street theater, this essential collection pulls back the curtain on how everyday entertainment mirrors, molds, and challenges the collective masa consciousness. A foundational text for understanding the intersection of local media, politics, and gender in the Philippines.

Published by the Office of Research and Publications Ateneo de Manila University in 1991

240 pages / Paperback