Undaunted: The Lopez Legacy 1800-2010
Undaunted: The Lopez Legacy 1800-2010
Raul Rodrigo
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Undaunted is the visual chronicle of one of the Philippines' most remarkable business clans. For nearly 200 years, the Lopez family has played a significant role in the story of Philippine development, frequently bringing pioneering technology to the country.
But as remarkable as its successes in politics, business and philanthropy have been since the 19th century, the Lopez clan is just as notable for its ability to recover from severe upheaval. It has survived wars, assassination, exile, systematic looting bf its assets, and political vendettas. Yet from each disaster, the Group manages to recover like a phoenix.
Clan leader Oscar Lopez once said: "The reason the Lopez Group has been so resilient through two centuries of its history is because we do have the kind of corporate values that go beyond the mere earning of profits. Put another way, war and its devastation, Marcos and martial law and impeachment trial come and go, but the Lopez Group will live on because it believes in certain basic values and principles that guide its existence beyond mere bottomline results." With thousands of photographs, some of which have never been published, Undaunted is a compelling look at a compelling family.
Published in 2010 by The Lopez Group Foundation
297 pages / Hardcover
