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Where Asia Wears a Smile

Where Asia Wears a Smile

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The guidebook, published during the height of Marcos Sr.’s administration, is purportedly one of the earliest efforts for a focused campaign to promote Philippine tourism. The title of this book comes from a quote attributed to former First Lady Imelda Marcos where, in one occasion, she reportedly said: “The Philippines is where Asia wears a smile. Beautiful products can only be made by happy people.”

Published in 1976 by Department of Tourism Philippines

139 pages

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